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McNeil Family Mansion and Museum at the 108 Heritage Site

​Digital Solutions to Get More Visitors for 108 Mile Heritage Site

Aurora Pixel Services specializes in creating digital solutions to help heritage sites thrive. We offer website redesign, social media management, and event promotion to ensure your site's presence stands out. Our services are tailored to get more visitors heritage site, fostering stronger community connections and higher engagement. With our expertise, your heritage site can effectively reach and inspire both locals and tourists. Let us help you get more visitors heritage site and showcase your history to a broader audience.

Strengthening the Digital Presence of the 108 Mile Heritage Site

About the Organization
 

The 108 Mile Heritage Site is a community heritage destination in the South Cariboo that preserves the stories and history of the region. The site includes historic buildings, exhibits, and community programming that connect visitors and locals with the area's past.
 

Like many heritage organizations, the site operates with a small team and dedicated volunteers who balance programming, events, and day-to-day operations.

The Opportunity

When I began supporting the Heritage Site, there was an opportunity to strengthen the organization's online presence and digital communication.
 

Community members and visitors were looking for information online about:

  • events and programs

  • visiting the site

  • local history

  • seasonal activities
     

The goal was to create a consistent and welcoming digital presence that would help the organization stay connected with the community while promoting the site's activities.

My Role

Through Aurora Pixel Services, I supported the Heritage Site with a range of digital and design work to strengthen how the organization communicates with the community and visitors.

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This work included:

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• Complete redesign of the Heritage Site website, including improved layout and structure
• Ongoing website updates and digital support
• Social media management and content creation
• Design support for brochures and printed materials
• Design of labels and signage used within the site and gift shop
• Promotion of events and programs happening at the site

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The focus has been on creating a clear and welcoming digital presence while also supporting the organization’s printed materials and visitor experience.

Results

Through consistent storytelling, event promotion, and ongoing digital updates, the Heritage Site has strengthened both its online presence and its connection with the community.

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Highlights include:

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  • Growth of approximately 1,000 followers across social media platforms

  • An increase of at least 4,000 visitors to the site (that we counted during our open hours)

  • Gift shop sales increased by almost double

  • Increased visibility for events, markets, and seasonal programming

  • Stronger engagement with community members online

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By keeping the website and social media active and up to date, the Heritage Site is now better positioned to reach both local residents and visitors to the South Cariboo.

Services Provided

Through Aurora Pixel Services, I provide ongoing digital support to help the organization manage its online presence.

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This includes:

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• Website redesign and layout improvements
• Website support and updates
• Social media management
• Event promotion
• Print design (brochures and visitor materials)
• Label and signage design

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A key focus has been creating simple and sustainable digital workflows so that the organization's online presence remains active without adding extra stress to staff or volunteers.

Website Before & After

Before and After of website for Heritage site
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